Today’s AI technologies are already providing significant utility through basic rules-based and imputation models which enrich and augment real-world data (RWD) that would otherwise be lost to missingness and human error. Forbes Technology Council member Jeff Elton is CEO of ConcertAI, a leading innovator of healthcare solutions utilizing new and emerging RWD and AI technology. Elton believes that, as these technologies mature, they will become an integral part of the patient diagnosis, treatment and care management journey.